Step 1. Be Seen.
Make sure Google and other search engines can access your website easily.
Your website might appear to work well for people, but not be accessible by search engines. If search engines can't access your website easily, it cannot be found by potential customers.
We look at your website through Google's eyes. We ask:
- Are there parts of your website that block Google?
- Does your website use techniques that search engines can't understand?
- Does your website break Google's guidelines?
It is surprising how often we find serious problems at Step 1. For example, web designers sensibly block Google while the website is under development. Not all remember to unblock the entire website when the site goes live.
Step 2. Be Understood.
Being seen isn't enough. Google should understand your website.
Search engines suggest your website to searchers only if the website's subject appears to match what the searcher is looking for.
We investigate Google's and Bing's understanding of your website, recommending specific changes to the website if needed to help the search engines better understand.
Step 3. Be Trusted.
Search engines such as Google prefer trusted websites.
While being seen and understood will help a lot, if search engines don't consider your website trustworthy, they will be less likely to suggest it to searchers.
We measure the trustworthiness of your website in multiple ways, and help to improve it.
Step 4. Be Attractive.
As well as making sure search engines can find and understand your website, it's important to make sure your website is attractive to your prospective customers.
An attractive website attracts, and keeps, visitors. It leads them to a purchase or another goal. This is the biggest and most important step. The earlier steps just lay the foundations.
We use the latest tools to measure visitor interaction, to determine how to make your website even more attractive to visitors.
We recommend changes based on real visitor experience. That means a lot less guessing or simply assuming your customers are the same as everyone else's.
We look at navigation, wording and jargon, visibility of key components, usability on different screen sizes, and visitor expectations.
Step 5. Be persistent.
Success breeds success. As your website improves, we review progress and recommend next steps.
Our work is not black magic. We recommend reasoned changes based on hard data.
We measure the performance of your website using a suite of tools, some of which we have developed in-house.
As the visibility and productivity of your website improves, we iterate, recommending further refinements.
We keep you informed every step of the way. Contact us to learn more.