Does your agency sometimes find itself so busy with content, ads and social that the technical part of SEO and SEM is a little neglected? Our extensive experience with the technical aspects means we can help you with those tricky sites, or simply do the bits you find boring.

Our expertise includes:

Website Access and On-page Optimisation

Can Google see, navigate and understand the site?

  • Full structured data, following Google's latest recommendations (aka schema.org, microdata, semantic content)
  • hreflang and canonical
  • Sitemap optimisation
  • Redirects, following Google's recommendations
  • Locate malware
  • robots.txt checking

Website Migration

Don't lose rankings due to a website re-launch

  • http to https (non-SSL to SSL)
  • major restructure
  • domain name change

For a major change, there will typically be a drop in organic traffic for up to two weeks. However after that time all rankings will recover, especially for a http to https migration.

Google Analytics & Tag Manager

  • Effective spam filters
  • Cross-domain tracking
  • Enhanced Ecommerce
  • Goals
  • Channel customisation
  • 404 page tracking
  • Onsite search tracking
  • Phone/email click tracking
  • Funnels
  • Segments
  • Facebook pixels
  • Adwords tracking
  • Analytics configuration audit
  • Full Analytics configuration
  • Google Certified in Analytics

Website Speed Optimisation

We understand the advice given by tests such as https://testmysite.thinkwithgoogle.com/ and https://www.webpagetest.org/. Including

  • Leverage browser caching
  • Minifying
  • Image optimisation and compression
  • Browser caching
  • Gzip compression
  • Defer parsing of Javascript
  • Keep-alive
  • Asynchronous resources
  • Character set specification
  • Vary: Accept-Encoding
  • ETags

More Information

To find out more, and for a quote on your specific needs, please contact us:

Ring: 03 9452 6968
Email: info@coherentdigital.com.au

We're open 10am to 5pm, Melbourne time. Closed Victorian public holidays.